Mr. Dheveesh Poonmassy began his journey in 1994 as a general employee at Image Clothing under the guidance of his late father, Mr. A. Poonmassy. Gaining valuable industry experience, he established Ephezulu Trading in 2006 after his father’s retirement. Following the 2021 unrest, which directly impacted the business, he rebranded under the name ‘Image packers & distributors’ and continued to grow the company . Mr Poonmassy was guided by the values of honesty , integrity and reliability – IMAGE is now one of SOUTH AFRICA’S leading industry players.